As a new brand selling high end timepieces, AVRA needed everything from web copy, sales brochures, press releases, and advertising. The company planned to launch their initial product and needed an integrated plan to quickly establish consumer trust and make it feel as though the company has always been there, and more importantly, that it has deep roots steeped in watch-making tradition. Appropriate tone and voice to build brand awareness while celebrating key points for differentiation. Convey the AVRA brand story in a way that is appealing to the desired target market a. strategically positioning the AVRA brand as upmarket, luxury goods.
Tagline: Assert yourself in time.
CTA: Own the experience.
Tagline: Assert yourself in time.
CTA: Own the experience.
Web Copy
