The "Happy to Sit on Your Face" campaign with Spy Optics was created around the desire to celebrate the launch of their innovative "happy" lens technology as well as the Cutter sunglasses, which featured a revolutionary lens change system.  Spy Optics is known for being big, bold, and irreverent, and wanted a campaign that matched. 

Crafting the product description and name the lens change system were part of the project.