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JESSICA DUNCAN
Copywriter | Marketing Manager
PROFESSIONAL SUMMARY & SKILLS
Highly skilled copywriter and analytical marketer with 10+ years successfully building, managing, and continually improving multi-channel marketing strategies that maximize brand awareness, differentiation, positioning, and growth.Proven experience using customer insights to inform content strategies, including experience conducting keyword research and trends analysis. Excels at collaborating with cross-functional teams to uncover insights and developing marketing, branding, social, media, and communication plans to capture new markets. Highly skilled at developing creative types of content, including articles, internet content, advertisements, commercials, brochures, and publications.
EXPERIENCE
Realty Austin
Copywriter & Marketing Manager | Austin, TX Remote | 06/2015 - Present
Knot Design Inc.
Marketing & Brand Manager | Business Manager | Ventura, CA | 05/2009 - 06/2016
EDUCATION AND CERTIFICATIONS
• Master of Science in Marketing
Texas A&M University | 2020
• Bachelor of Arts in Business Management
Antioch University | 2010
• Certifications:
Social Media Marketing Certification | HUBSPOT
SKILLS
• Marketing Campaigns
• Brand Development
• Program & Project Management
• Basic SEO
• Content Writing
• Google Suite
• Wordpress
• Canva
• Google, Facebook, Instagram Analytics
• Leadership & Management
Copywriter | Marketing Manager
PROFESSIONAL SUMMARY & SKILLS
Highly skilled copywriter and analytical marketer with 10+ years successfully building, managing, and continually improving multi-channel marketing strategies that maximize brand awareness, differentiation, positioning, and growth.Proven experience using customer insights to inform content strategies, including experience conducting keyword research and trends analysis. Excels at collaborating with cross-functional teams to uncover insights and developing marketing, branding, social, media, and communication plans to capture new markets. Highly skilled at developing creative types of content, including articles, internet content, advertisements, commercials, brochures, and publications.
EXPERIENCE
Realty Austin
Copywriter & Marketing Manager | Austin, TX Remote | 06/2015 - Present
- Develop content that has a meaningful and measurable impact against key marketing and business objectives across social media, email, direct mail, blog, video, events, and newsletters to grow audience and identify new opportunities based on market trends and business priorities.
- Content strategy for all target audiences including B2C (Renters, Buyers, Sellers) and B2B (Agents, Brokerages, Real Estate Professionals) audiences.
- Coordinate and build content for integrated marketing campaigns in partnership with internal teams across brand, social, lifecycle, and performance marketing.
- Propose new opportunities for content by conducting competitive analysis to identify content gaps.
- Perform trends research to identify and prioritize topics that best meet readers’ needs
- Perform content audits to ensure new and old cross-channel content is optimized to deliver against marketing and business objectives.
- Drive experiential marketing strategy including budget recommendations, roadmap planning and recommendations on content theme.
- Creates and executes digital marketing strategies, social media campaigns, advertising, lifecycle marketing, CRM, and brand partnerships to advance company growth and accelerate performance across top performing agents.
- Increased revenue and retention through creative content, effective promotional, transactional, lifecycle, and triggered campaigns.
- Partner alongside key stakeholders including creative agency partners, design, analytics, legal, sales, online, and fellow field marketing colleagues to move projects forward.
- Serve as thought leader in digital marketing, lead generation, funnel development, voice, and brand messaging.
- Gather feedback through multiple channels, including direct customer interaction and communicate to appropriate marketing and business members.
Knot Design Inc.
Marketing & Brand Manager | Business Manager | Ventura, CA | 05/2009 - 06/2016
- Developed business operations, sales, and marketing strategies to increase brand awareness, customer loyalty, and revenue growth for a start-up organization.
- Created lead nurturing programs, campaigns, and events to support communication, demand generation, and sales. Guided product strategy, alliance building, and GTM campaigns to drive internal and partner revenue. B2B & B2C sales, CRM, project management.
- Maximized a large budget and oversaw a diverse team inspiring a culture of innovation and inclusion.
- Identified opportunities for brand building and business growth by analyzing data, identifying powerful consumer and business insights, and continually optimizing campaign performance.
- Developed client brand strategy + guidelines.
- Developed copy for client websites, blogs, packaging, and products.
- Wrote advertising copy for print ads and press releases.
- Enhanced content marketing efficiency by using analytics to inform strategy, improve content, customer targeting, measurement plans, and deliver closed-loop results with actionable insights.
- Expanded new business development through prospecting, relationship building, and contract negotiation.
- Worked cross-functionally to plan, coordinate, and execute complex client projects on time and within budget.
EDUCATION AND CERTIFICATIONS
• Master of Science in Marketing
Texas A&M University | 2020
• Bachelor of Arts in Business Management
Antioch University | 2010
• Certifications:
Social Media Marketing Certification | HUBSPOT
SKILLS
• Marketing Campaigns
• Brand Development
• Program & Project Management
• Basic SEO
• Content Writing
• Google Suite
• Wordpress
• Canva
• Google, Facebook, Instagram Analytics
• Leadership & Management